Effective Date: 16/07/2025

This Privacy Policy explains how SEVENFOUR (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website or make a purchase.

By using our website, you agree to the terms of this policy.

1. Who We Are

SEVENFOUR is a UK-based company designing and selling professional camera accessories.

Our website: www.sevenfour.store

For any privacy questions, contact: contact@sevenfour.store

2. What Information We Collect

When you visit our site or make a purchase, we collect:

• Contact details (name, email address, phone number)
• Shipping & billing address
• Order details (products purchased, value)
• Payment method info (processed securely by Shopify or your selected payment provider)
• Device & browsing data (IP address, browser, pages visited, via cookies)

We do not store your full payment card details on our servers.

3. How We Use Your Information

We use your data to:

• Process and deliver your order
• Communicate with you about your order
• Respond to your questions or support requests
• Improve our site and services
• Comply with legal obligations (e.g. tax, fraud prevention)

We do not sell or rent your information to third parties.

4. Sharing Your Information

We only share your information with:

• Service providers (e.g. Royal Mail, payment processors)
• Shopify, which powers our online store and securely handles transactions
• Legal authorities, if required by law

All service providers are GDPR-compliant and only use your data to fulfil their specific services.

5. Cookies & Tracking

We use cookies to:

• Enable site functionality (shopping cart, checkout)
• Analyse traffic and improve the user experience
• Personalise content or promotions (if you opt in)

You can manage cookie preferences in your browser settings.

6. Data Retention

We keep your data only as long as necessary to:

• Process your orders
• Meet legal/accounting obligations
• Resolve disputes or enforce agreements

You can request deletion of your personal data at any time (unless we’re legally required to retain it).

7. Your Rights (UK GDPR)

You have the right to:

• Access your data
• Correct your data
• Request deletion
• Object to processing
• Request data portability

To exercise any of these rights, contact us at contact@sevenfour.store

8. Data Security

We take security seriously. All transactions are encrypted using SSL, and your data is stored on secure servers.

Shopify is PCI DSS compliant and handles your payment data securely.

9. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their content or privacy practices. Please review their policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted here with the updated effective date. Your continued use of the site means you accept the new terms.